Pirelli,
the Italian powerhouse with a fondness for manufacturing tyres as
well as influencing modern culture, is at it again. This time, it has
brought its latest technology, dubbed Golden Groove, to several
countries in the Middle East.
With
this new expansion, Pirelli’s intention of regaining its top spot
in the global tyre manufacturing business seems to be en route to
fruition. A company, which calls itself ‘Tire Profiles’(using the
Americanised version of the spelling), was the first to introduce
this new technology. Tire Profiles is a creation of the well-known
MAHA Maschinenbau Haldenwang GmbH & Co., a provider of very
high-end garages and vehicle-specific software.
In
a sense, Pirelli is the first major player to adopt ‘Tire Profiles’
Groove Glove technology. Read on to know how it may redefine the
humble tyre in even the smallest hamlets in the UK, including the best
tyres in Preston.
What’s
the big deal with Golden Groove?
Lack
of real-time information on how their tyres are performing is
asignificant safety hazard which many motorists across the world
face. Golden Groove promises to address that situation.
What
Golden Groove does is it measures and delivers tyre-related details.
This new technology focuses primarily on five different areas:
- Suspension
- Tyre pressure
- Alignment issues
- Wear and tear of tyres, and
- Tyre replacement recommendations
How
does Golden Groove help you?
This
latest technology helps determine the tread depth of a tyre; it is
accurate to a tenth of a millimetre. Working in the background is the
Groove Grove algorithm which measures the capabilities of your
existing set of tyres at a speed of 110 mph and compares these
measurements with an identical set of new tyres.
These
measurements are then used to calculate vital data like the condition
of the existing tyres, which in turn points out the braking quality.
Thousands of points of contact on the tyre are measured
simultaneously to check if a replacement is imminent.
This
same technology also helps the driver keep a tab on the rate of wear
and tear of the vehicle’s tyres.
Significanceof
Pirelli’s adoption of new technologies
Pirelli
has, in a sense, had as much influence on tyre renaissance as its
native city, Milan, had hundreds of years ago in human history. With
Pirelli adding this new technology to their arsenal, they have the
potential to become the company that manufactures the safest tyres.
In fact, this Italian icon has already started delivering this new
technology to many countries in the Middle East.
Looking
for a brighter future
Pirelli
intends to introduce Golden Groove to most European countries soon.
This new technology promises to bring enormous safety implications in
the near future. It means that you might find safer and more
efficient tyres next time when you decide to buy a new set for your
car. Reliable retailers like Preston Tyre Bay will stock these
factory-fresh models.
